
40 YEARS OF
GREATNESS…
¡SIEMPRE GUERREROS!
SOCCER CLUB LOGO & KIT DESIGN
LOGO BRAND IDENTITY | KIT / MERCHANDISE DESIGN
SIX LEAGUE TITLES, ONE DOMESTIC CUP, AND
ONE CHAMPION OF CHAMPIONS… ARE ALL THE
TITLES THAT MAKE THIS TEAM ONE OF THE
MOST SUCCESSFUL IN RECENT HISTORY!
2023 is a year of celebration! It marks a new stepping stone in the back bone of this wonderful club. Forty years ago the team moved up to the deserted lands of northern Mexico, which unlike it’s environment… Jackpot seemed to hit the club ever since.
SO ABOUT THE CLUB…


TWO CONTENDERS, LET’S BREAK IT DOWN.
Both concepts were made using Procreate for Ipad Pro. Then exported to Adobe Illustrator for final edits. Getting them ready as well for other adaptations.




Okay so let me come clean- the project board only required a logo redesign… that ain’t fun though! To easy, let’s create a few mockups!
I went ahead and used Adobe Photoshop for the rest of my concept, by the way. It started with a close-up mockup, but that was not enough:
